Today in food: Domino’s targets inflation problems
Today in food retail, Domino’s is announcing a half-price deal in the face of rising restaurant prices, and Uber Eats is announcing a new nationwide shipping option. Additionally, Dani Simpson, Chief Marketing Officer at Blue Apron, discusses the brand’s new partnership with Walmart.
Domino’s, Sonic and other brands launch deals to woo inflation-worried consumers
As restaurants note the impact of inflation on consumer behaviors, with rising prices threatening customer loyalty, some big brands are rising to the challenge by leaning on it, absorbing more of the price increases to advertise offers and promotions at low prices. Domino’s Pizza, for its part, announced Monday, June 6, that it was offering 50% off pizzas for digital orders through June 12.
Uber Eats follows DoorDash lead with nationwide shipping
As restaurant aggregators try to differentiate themselves from their competitors, racing to meet all consumers’ dietary needs, some are expanding their focus from the local to the national scale. On Tuesday, June 7, Uber Eats announced the launch of Domestic Shipping, a feature through which consumers can send food from favorite local food and beverage vendors to people across the United States.
Blue Apron Lowers the Barrier Between Meal Kit and Grocery with Marketplace Partnership
In an interview with PYMNTS, Dani Simpson, Chief Marketing Officer at Blue Apron, explained how the meal kit supplier’s partnership with Walmart fits into the brand’s overall distribution strategy, saying such initiatives offer an easier first entry point into the brand for consumers. , encouraging additional engagement down the line.